About: Crown is a concept brand for denture cleaning tablets that draws inspiration from biomimicry for a more sustainable packaging and fresh identity.
For packaging that produced zero waste, I envisioned Crown to have a life after housing the product. The new packaging, inspired by biomimicry, would be reusable as the container that holds the dentures or retainers while in cleaning mode. To rebrand the product to appeal to older and younger audiences I created a more contemporary and minimalist identity.
Role: Designer, Photographer