About: With 120+ pieces of content, 32 million total views, and 2.5 million in engagement, Let’s Target Season 3 brought together fan favorite creators and celebrities and formed new friendships through entertaining challenges and activities. Shorty Awards Bronze Honor in MULTICULTURAL COMMUNITY ENGAGEMENT
Role: Designer (thumbnails, YouTube channel art banner, promotional stills, client decks)
Studio: Portal A
Art Director: Angela Chang
Creative Director: Kai Hasson
Directors: Jackson Adams, Ashley Czerniewski
Creative Strategist: Karen Janssen
Producers: Adam Valeiras, Asia LeMasters
Watch Let’s Target Season 3
Watch Welcome To | Holiday Celebrations
About: Betti Ono is a Black women and survivor-led nonprofit foundation and social enterprise. Their mission is to build power through culture. They amplify the voices and lives of artists, and celebrate the culture of everyday people.
I collaborated with the founder and team to refresh their website from a simple white template (seen below) to authentically represent their leadership in the art activism space and also invite in potential funders for their organization.
After learning about the team's passions and visions for the way Betti Ono evolves, I developed mood board concepts about the design direction to use as our North Star.
Then I created wireframes to get clear on the sections of the website to include to ensure we tell the story, amplify the team, and showcase past initiatives and projects in an elevated way.
In the end, we went for a photo-focused site to paint the picture of their expertise in arts, activism, and community with accents of a bold color palette for an infusion of vibrancy and creativity.
Role: Creative Consultant, Designer
Agency: Root to Bloom
Soulful Brand Design for Eliza Gets Intuit
I created the new brand identity for Elizabeth of Eliza Gets Intuit, an intuition guide who supports their community through astrology, tarot readings, and breath work.
What's special about these experiences is that creative rituals are embedded into my process. After an intake form to learn more about the client's business, our live session starts off with a meditation to connect with their brand essence. We then dive into discussing creative direction and custom elements for their brand identity. To close, I end with an oracle card reading to synthesize all we discussed for an overarching message or theme for their brand direction.
For Eliza Gets Intuit, it was important to incorporate a spiral image that was at the root of their philosophy and work. Life is a cycle, like a spiral, and that we are presented with lessons and opportunities to respond to things in different ways, like a spiral motion practice. It is also representative of the continuous motion of transition and expansion, and evident in nature (golden ratio, eye of the tree, seashells, ear).
Spring energy was also an important factor to their brand not just in colors but also the energy of transition and growth.
In the end, the logo was inspired by this spiral philosophy and their expertise in breath work, with a figure in a meditation pose. The colors and custom elements also represent spring, vibrancy, creativity, and astrology.
The final brand deliverables included a brand style guide, logo suite, color family, font family, custom design icons and brand patterns, and mockup examples of how the brand elements might work together in social media.
Book a design package on https://unconventionalbliss.com/
About: Created by Michelle Obama, When We All Vote is a leading national, nonpartisan initiative that brings together individuals, institutions, brands, and organizations to register new voters across the country. We encouraged voter registration and highlighted voting rights education through an Instagram campaign. Posts were headed by When We All Vote Co-Chairs, including Shonda Rhimes and Kerry Washington, which were re-shared by other enthusiastic celebrities, content creators, and community members.
Role: Designer (social graphics, talent one sheets, client decks)
Studio: Portal A
Art Director: Angela Chang
Creative Director: Kai Hasson
Creative Strategist: Brieana Jordan
Project Manager: Vanessa Gentry
Senior Talent Producer: Ria Madon
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Explore the pitch deck
Explore the campaign launch deck
About: Portal A has had a strong relationship with Stephen Curry, member of the Golden State Warriors basketball team, supporting him in original content development for his YouTube channel and collaborations. Some of the original content Portal A developed include the 5 Minutes from Home series and Life, Lived with Infiniti.
Role: Designer (social graphics, thumbnails, client decks)
Studio: Portal A
Art Director: Angela Chang
Creative Director: Kai Hasson
About: Brown Papaya is a magazine working to dismantle toxic beauty ideals for Filipina women through events, interviews, and photography.
Brown Papaya is a magazine and a movement, with the aim to tear down and rebuild beauty expectations that affect Filipina women. The magazine consists of imagery from three photoshoots, stories from 37 Filipina women, interviews of 4 creative professionals, and over 20 art and writing submissions from the community. Aside from organizing the events and hosting interviews, I established the brand identity and magazine layout design, created the visuals for social media, photographed some of the participants, and designed the website. I also hosted Brown Papaya's first event, Sunkissed, to promote the launch of the magazine in collaboration with the Bay Area street wear clothing brand, Empire in the Air.
Role: Creative Director, Editor in Chief, Designer, Photographer, Production
Collaborators: Vianca Natividad (photography, editing, videography), Mikhael Oreiro (photography), Lee-Ron (production)
Read the full magazine here.
About: Kaiser Permanente in Oakland celebrated “Bring Your Child to Work Day”. I developed the brand identity, which was applied to shirts, flyers, posters, banners, and promotional materials.
As a design intern at Kaiser Permanente, I worked on a variety of different projects across multiple teams. They include branding the Oakland branch's "Bring Your Child to Work Day" event, developing a group presentation for the CIO and ITEC team, creating Powerpoint presentation templates for the Technology Risk Office, and designing promotional materials for a variety of events and campaigns surrounding cyber security.
Role: Designer, Photographer
About: Dover Fueling Solutions (DFS) is enabling the evolution of the consumer experience in fueling and convenience retail. DFS released its first-ever Future of Fueling Report. The report explores current US consumer trends, where the industry is headed and how fueling and convenience store owners can future-proof their businesses amid fluctuating fuel prices, increasing demand for electric vehicles and a COVID-driven technological revolution at fuel sites.
Role: Art Director (interactive report, one pager, promo graphics)
Agency: INK Communications
Creative Director: Ryan Riggins
VP, Creative Services: Emily Grossman
Explore the Future of Fueling Report
Read more about the report
About: A project focused on designing for social impact, specifically the intersection of design and activism. Through research and user testing, I explored solutions of self-care for student leaders of color.
Role: Designer, Researcher
About: The Council on American-Islamic Relations: CAIR is a Muslim civil rights and advocacy group. As a volunteer designer, I established the social media campaign brand identity to highlight 26 American Muslim women's achievements during Muslim History Month and to celebrate the newly established Muslim Women's Day (March 27). I collaborated nationwide with other designers and a CAIR representative. We created graphics to be shared throughout the month for their Instagram accounts across multiple branches in the U.S.
Role: Designer, Marketing
THE ANNUAL PILIPINO CULTURE NIGHT, OR PCN, IS A STUDENT-RUN PRODUCTION THAT SHOWCASES THE CULTURE OF THE PHILIPPINES THROUGH DANCE, MUSIC, AND ACTING.
About: The storyline of the play focuses on two brothers that fight for different sides of the war, defending the Philippines with the U.S. military and defending the Moro people who are Muslim. I wanted to fuse the Islam and Philippine cultures together with the designs of the Islam and Philippine flags, as well as a Muslim textile pattern in the background.
Role: Designer
