About: Betti Ono is a Black women and survivor-led nonprofit foundation and social enterprise. Their mission is to build power through culture. They amplify the voices and lives of artists, and celebrate the culture of everyday people.
I collaborated with the founder and team to refresh their website from a simple white template (seen below) to authentically represent their leadership in the art activism space and also invite in potential funders for their organization.
After learning about the team's passions and visions for the way Betti Ono evolves, I developed mood board concepts about the design direction to use as our North Star.
Then I created wireframes to get clear on the sections of the website to include to ensure we tell the story, amplify the team, and showcase past initiatives and projects in an elevated way.
In the end, we went for a photo-focused site to paint the picture of their expertise in arts, activism, and community with accents of a bold color palette for an infusion of vibrancy and creativity.
Role: Creative Consultant, Designer
Agency: Root to Bloom