Soulful Brand Design for Eliza Gets Intuit

I created the new brand identity for Elizabeth of Eliza Gets Intuit, an intuition guide who supports their community through astrology, tarot readings, and breath work.

What's special about these experiences is that creative rituals are embedded into my process. After an intake form to learn more about the client's business, our live session starts off with a meditation to connect with their brand essence. We then dive into discussing creative direction and custom elements for their brand identity. To close, I end with an oracle card reading to synthesize all we discussed for an overarching message or theme for their brand direction.

For Eliza Gets Intuit, it was important to incorporate a spiral image that was at the root of their philosophy and work. Life is a cycle, like a spiral, and that we are presented with lessons and opportunities to respond to things in different ways, like a spiral motion practice. It is also representative of the continuous motion of transition and expansion, and evident in nature (golden ratio, eye of the tree, seashells, ear).

Spring energy was also an important factor to their brand not just in colors but also the energy of transition and growth.

In the end, the logo was inspired by this spiral philosophy and their expertise in breath work, with a figure in a meditation pose. The colors and custom elements also represent spring, vibrancy, creativity, and astrology.

The final brand deliverables included a brand style guide, logo suite, color family, font family, custom design icons and brand patterns, and mockup examples of how the brand elements might work together in social media.

Book a design package on https://unconventionalbliss.com/